Miniso Opens New Shop At Bluewater

Miniso opened its 27th UK store – and its first-ever blue-themed store – inside Bluewater Shopping Centre in Kent last weekend.

Miniso is a Chinese retailer specialising in household and consumer goods including cosmetics, stationery, toys, and kitchenware, with over 6,000 stores worldwide in more than 100 countries and regions, including the US, UK, Canada, Australia, Spain, UAE, India, and Mexico.

The 2,000 sq ft store in Bluewater Shopping Centre in Kent features Miniso’s best-selling blind boxes and plushies, as well as its homewares and stationery ranges. And in a departure from its traditional pink branding, this is the first store that is blue inside, inspired by the popular Sanrio Cinnamoroll character.

Chief operating officer, Saad Usman, shared his excitement: “At Miniso, unveiling the first-ever blue store at Bluewater Shopping Centre marks an exciting new chapter for us. This is our third store opening of 2024, with more to come as we expand our presence across the UK. As the very first Miniso store in Kent, we’re thrilled to bring the blue to Bluewater and spread Miniso’s joy to more premier shopping centre destinations. We can’t wait for customers to immerse themselves in this vibrant new space.”


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