Jellycat’s Agents Given Notice

Jellycat, the plush brand beloved by retailers for its consistently-growing add-on sales, has announced changes to its operations, which sees all its independent sales agents being replaced by an in-house team from the end of this year.

In a statement released on 4 July, the London-based company that is celebrating 25 years in business said: “Jellycat, the renowned luxury soft toy company, has implemented a strategic shift in its sales operations and decided as part of its broader business strategy to bring its sales team in-house.”

All independent sales agents who have been working with Jellycat were called to a meeting on Tuesday, 2 July, to be told about the change.

“The transition to an in-house sales team aims to align Jellycat’s sales organisation with rapidly-growing consumer demand, allowing the company to support its loyal customers with fully-dedicated teams,” said the statement from the company.

The new in-house sales team will continue to be field-based “as Jellycat recognises the importance of nurturing in-person connections with its valued independent retailers, integral to the brand’s success.” It added.

“The brand’s independent accounts are a vital part of the Jellycat family and Jellycat’s dedication to supporting these important partners remains steadfast, with independents being front-of-mind for this new chapter.

“Jellycat is committed to supporting its partners and customers throughout this transition period and looks forward to a successful future together.”

Top: Customers love Jellycat at retailers like Edinburgh’s Paper Tiger, which currently has a giant Jellycat Jack on show.

The latest erasable pen collection from Legami is selling fast, with many retailers selling out and awaiting for the next order....
Hugo Spiegl
Keeping Alive Traditional Bookbinding Skills...
Staedtler’s Textsurfer highlighters provided inspiration to the outfits of Susanna Reid, Laura Tobin and Charlotte Hawkins on GMB on Wednesday (July 10)....
Two new Tripidi shops open in Munich and Frankfurt airports, with Lamy represented with a shop-in-shop....
Stationery Stars In New Business Pavilion At Autumn Fair...
Pentel hosted a group of independent stationery retailers at its offices in Swindon earlier this month, designed to facilitate communication between the company and the independent stationery retail community....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.