The third wave of Stabilo’s #HighlightWhatMatters campaign has kicked off and is targeting 16-26 year olds who are revising for their exams
The #HighlightWhatMatters campaign allows people to submit a statement that is important to them via the Stabilo website, which is then turned into a visual that people can share on their socials.
Vanya Hunter, UK marketing manager for Stabilo say: “We are just starting our third wave of the campaign and by the end of this wave – which is lasting for 6 weeks and targeting 16-26 year olds who are revising for their exams – we are expected to have reached 83 million impressions. We have a fourth wave planned for BTC in September.”
Anyone can ask for a message to be made up so that they can use them on their own social channels, some of which Stabilo then use as content for the next campaign.
