WHSmith buys Cult Pens

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High-street giant WHSmith is investing in writing with its buyout of online specialist retailer Cult Pens.


Cult Pens started selling online in 2005, and were the first self-confessed pen geeks in the online retail space to sell all pens individually rather than in multipacks, and to actively seek out rarer colours and refills.


Their core aims of offering - in their words - “amazing product range, lightning despatch and brilliant customer service” have contributed to their success over the past 12 years, and explain WHSmith’s enthusiasm for taking on the business.


A spokesperson at WHSmith told Stationery Matters: “WHSmith has acquired CultPens.com, a leading online specialist pen retailer as part of our strategy of growing the stationery category. CultPens.com will complement both our existing High Street stores and whsmith.co.uk stationery ranges and customer offer.”


Simon Walker, director of Cult Pens, shared the news exclusively with Stationery Matters:


“Amanda [joint director of Cult Pens] and I are thrilled to be working with WHSmith. We’re proud of what we’ve achieved with Cult Pens over the last 12 years, but are looking forward to taking it to the next level with the help of our new friends.


“WHSmith is a trusted brand that we grew up with and who share our values. We remain focused on delivering the Cult Pens mission of unparalleled range, specialist expertise and 5-star customer service; whilst bringing that vision to a wider audience with WHSmith’s help.


“Herbie, the office springer spaniel and part-time Customer Service operative, is unimpressed that the deal wasn’t with Pets At Home, but is still delighted to be part of the WHSmith family,” concludes Simon.




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