Paperworld is offering added benefits to visitors in 2019 through the expansion of its seminar and complementary programme of events. The four-day fair, held from 26-29 January in Frankfurt, is expected to attract more than 33,000 visitors and 1640 exhibitors from more than 60 countries.
Michael Reichhold, director of Paperworld, comments: “We are investing in a varied and high-quality complementary programme in order to offer our visitors a profit-making further-training platform.
“At the same time we wish to give the sector some fresh incentives, to support the trade and to address new target groups.”
On all four days of the fair, visitors will benefit from special presentations, trend-oriented events, talks on specialist subjects, and high-profile award ceremonies. All events of this complementary programme are included in the ticket price. The digital event calendar on the Paperworld website helps visitors to plan in advance, to allow the most efficient use of time possible at the fair.
Extra events in the stationery sector include:
Paperworld Trends has a new home in 2019 in Hall 3.1 F10. This area will showcase the fair’s two stationery trends: “urban + pristine” and “graphic + particular”, plus the office trend “tinted + flexible”.
On behalf of Messe Frankfurt, the designers from Stilbüro bora.herke.palmisano will consider current trends in fashion, architecture and art, adapting them to the paper, office supplies and stationery product world.
“Trade visitors will get specific advice about current trends with exhibitor and product information on the spot, plus guided tours with specialist talks”, says Michael Reichhold.
Future Learning, a new feature for 2019, is a ‘knowledge forum.’ There the focus will concentrate entirely on current and pioneering learning concepts and lifelong learning in the paper, office supplies and stationery sector. At talks throughout the duration of the fair, focal topics will be digitisation and flexibility of learning, the design of attractive teaching rooms and schools, networked learning, and international learning. In addition, on Saturday 26 January 2019, there will be a Thinkathon challenge.
Mr. Books & Mrs. Paper moves to Hall 3.1 C80, and is directed at booksellers and dealers who want to display books, stationery and writing materials successfully. The staged combination of products to form various focal themes will show how stationery retailing can create an emotive presentation at the point of sale and generate incentives for purchasing through additional product ranges. The table displays used for this purpose are to be showcased at Paperworld 2019 for the first time and can be obtained for the trade later. Curator Angelika Niestrath will lead a daily tour through the special show and report on the latest non-book trends in the book trade.
In the BMWi promotional area in Hall 3.1 J10, young start-ups will showcase their ideas and products. For visitors the area will be an inspiring source of information, to find new, future-pointing product ideas from the paper, office supplies and stationery sector. This innovation platform will serve these new companies as a valuable starting aid, since it is promoted by Germany’s Federal Ministry of Economics and Energy (Bundesministerium für Wirtschaft und Energie – BMWi).
The Golden Greeting Card, a new competition from the German Association of Greetings Cards Manufacturers and Publishers (A.V.G.), which includes nine categories plus the public’s prize, in which fair visitors can select their favourite among ten submissions and cast their vote in Hall 3.1 D44. The prize-giving will then take place on 28 March 2019 in Munich.
Paperworld Insider, the benefits programme for specialist retailers, is a fixed part of the fair and special service there. It is intended for retailers working in a shop with up to 50 employees and engaged in paper, office supplies and stationery or creative retailing, in the book trade or toy trade. The insider format provides attractive benefits such as free entry to the fair on all four days and cost-free use of local public transport (RMV) from and to the fair. Participation only after pre-registration.