Uni-ball has addressed the growing concerns with maintaining good mental health and wellbeing in higher education through the launch of its Creative Escapes campaign.
Uni-ball is launching a microsite, www.GoCreativeEscape.co.uk that offers students all the tools they need to spark their creativity. The microsite offers simple drawing and writing tutorials that encourage students to take their mind of exams and revision and focus on doing something fun and creative.
Working with UK-based creative writers and artists, including Ella Johnston, Louise Allen and Scott Walker*, the microsite features an extensive number of video tutorials and easy-to-follow, quick creative exercises for all capabilities.
Creative Escapes is initially a six-month focussed campaign that will be promoted via the brand’s social media channels, incorporating multi-platform advertising, Facebook Live, Facebook and Instagram stories, as well as gamification, competitions, and targeted influencer collaborations.
Paul Smith, director of sales and marketing at Mitsubishi Pencil Co. UK Ltd, comments: “It’s been proven that we can use the benefits of writing and drawing to express our creative sides to reduce stress and get in touch with our feelings.
“Creativity is a form of mindfulness that offers a welcome escape from too much screen time. It is also the ideal antidote to relieve the pressures associated with the exams season.
“Communicating this important message with our target demographic of students is the perfect way to encourage them to enhance their emotional wellbeing, educate about Uni-ball’s vast product range and benefits, and ultimately, deliver increased sales.”
* Ella Johnston – Lead ‘write’ ambassador
Uni-ball brand ambassador Ella Johnston has enjoyed a career centred on the power of words. As well as being an artist and illustrator, Ella has worked as an editor across numerous newsstand and retail magazines and websites. She is also creative director and co-founder of the independent publishing house Dunlin Press, dunlinpress.com.
Scott Walker – Lead ‘draw’ ambassador
Scott Walker is a UK-based artist and illustrator who has worked with a range of well-known companies in the advertising and music industry, including Google, BBC Radio 1, Harper Collins Publishers, Mean Fiddler, Network Rail, Amnesty International, Open University, and Glastonbury Festival. As well as presenting at events and festivals, Scott teaches contemporary character design that aims to promote confidence through creative exploration and play in schools. He has also illustrated several children’s books. upagainstthewall.co.uk
Louise Allen – ‘write’ ambassador
Louise Allen is an artist in residence in schools or settings where children and young people are learning. She uses creativity as a means of communication, curiosity and meditation, creating balance and flow in young people. Her interests lie in researching interactive blended learning, which is essentially finding ways to celebrate experiences of learning that previously conventional curricular did not acknowledge. As an avid campaigner for creative thinking in education with a focus on young people who struggle in mainstream education, Louise regularly sits on government advisory bodies and in parliament informing educators, minister and social workers. louise-allen.com/