Australian stationery and gift brand Typo opens its 14th store since coming to the UK in 2016.
Opening on 8 November, in time for the Christmas rush, the quirky Aussie brand has filled the vacant spot left by Warehouse in Derby’s Intu shopping centre, in between Office and Cath Kidston.
Intu shopping centres have proved popular locations for Typo, which this year has opened branches at intu Watford, Merry Hill in the Midlands, and Eldon Square in Newcastle.
Typo’s UK brand manager Sally Howard commented on the brand’s expansion through intu shopping centres: “We are thrilled to be expanding our UK footprint through the opening of the intu Watford, intu Eldon Square and intu Merry Hill stores.
“We always strive to provide our customers with the best possible shopping experience whether that is online or through our bricks-and-mortar stores.
“That is why it is great to be able to offer our UK customers even more locations where they can shop the Typo brand, and in shopping centres that are undergoing such exciting transformations and focusing on providing shoppers with a real day out experience.”
Asset management director Julian Wilkinson added: “intu’s portfolio of the most popular shopping destinations means we are well placed to help brands like Typo expand across the UK.
“Our investment in centres like intu Watford, intu Merry Hill and Eldon Square is clearly paying off with more and more brands selecting the centres as the right locations to thrive within new areas of the country.”
Adam Tamsett, general manager at intu Derby, said: “We know our shoppers are always on the lookout for something unique, and we are certain they will love Typo’s irresistible offering, whether they are updating their stationery collection with a new notepad or pen, picking up a card and gift for that special someone, or simply treating themselves.”
Typo is owned by the Cotton On Group and opened its first store in Victoria, Australia, in 2009. It now has more than 200 stores in 13 countries, including Thailand, Oman, Egypt and New Zealand.
A Typo spokesperson commented: “What started as a stationery brand is now so much more. Our broad range of one-of-a-kind products has seen Typo become the ultimate gifting destination.”