Staedtler is launching a collection of premium products for the hobby artist at this year’s Stationery Show London. Design Journey comprises around 30 products in more than 60 product variations.
The thinking behind the collection is to motivate beginners to start their design journey, and to encourage more advanced artists to develop their skills and try new techniques. The new collection takes inspiration from North American national parks for its logo and packaging design.
Products in the new range include Staedtler classics with brand new innovations such as woodless pencils, brush pens, and new colouring and watercolouring pencils. Each pack design features an authentic image depicting the products in use, creating an actual artwork. This communicates the precise properties and outcomes of the products.
Staedtler is also increasing its Pastel Line range of key BTS stationery in line with the consistently popular trend for these colours across many sectors. New for 2019 are pastel-themed collections of colouring pencils and pastel packs of both triplus and Textsurfer highlighters.
The new Comic Range of graphite and colouring pencils, tub sharpeners, erasers and geometry sets has been designed to encourage children to embrace writing and drawing. The range features fun graphics depicting three comic art-style motifs - Bang, LOL and Superheroes, all in bright colours.
Staedtler is also adding to the triplus range of triangular shaped writing instruments, with new colours and line widths, and three new trend sets, Llama, Watermelon and Botanical.