Staedtler puts pencil-case staples like the Noris school pencil, Mars plastic eraser, colouring pencils and pigment liners at the core of its Back to School offer, and features an extended Pastel Line collection in line with the ever-popular current trend.
For the first time, Staedtler is adding triplus and Textsurfer highlighters in pastel colours to its Pastel Line collection, which includes blacklead and coloured pencils, rulers and erasers in four subtle pastel shades and white plus.
For the BTS period Staedtler is also offering a complete, pastel-themed stationery set including the range’s key products.
In addition, Staedtler is launching a high-impact collection of basic school stationery called Comic, aimed at inspiring children to write and draw with its brightly coloured, comic-style graphics. Customers placing the recommended stock order benefit from a free counter-top display unit featuring the same graphics to gain maximum impact in store.
Art and Craft is another huge trend for BTS 2019, catered for with Staedtler’s new Design Journey range of art materials.
Staedtler provides colourful POS material, including window stickers, posters and wobblers, counter-top and freestanding display units.
The company is planning an exciting advertising campaign to support its BTS range, but until further notice the details are being kept firmly under wraps.