Rex London’s creative team has created a fun collection of rulers, colouring pencils, paints and more, designed to be used and enjoyed by children at home and school. The new range of rulers in tiger, giraffe and blue whale designs are made from wood and are easy for small hands to use.
The range of 2-in-1 pens, and cute set of 12 colouring pencils are inspired by kawaii characters, including Miko the Panda, Bruno the Bear, Bonnie the Bunny and Cookie the Cat. Other items have an old-school retro vibe, like the rainbow multi-colour eraser pencil, and the box of 12 coloured chalk sticks.
The new ranges highlight the exciting role children’s stationery is currently playing to keep the stationery sector fresh and innovative. Rex London has a long history of adapting to the changing nature of retail and providing the latest on-trend products.
The company began life 35 years ago as a two-man team selling jeans, ponchos and candles on a market stall in the Portobello Road. In the 80s it introduced novelty inflatables to the market. In the 90s the company sold Sun and Moon rugs with demand outstripping supply, helping to propel the business to new levels.
In 2005 dotcomgiftshop was launched, selling online direct to the public for the first time, and in the same year launched its trade website under the brand Rex International. The trade and consumer arms came together in 2017 under one umbrella brand, Rex London.
For the inside scoop watch its video of the team at work: