Retail is evolving and book shop customers now want to see more than just a shelf or table piled with books. Paperworld has responded to the changing nature of customer needs by developing its Talking Tables concept for the sales area of its Mr Books & Mrs Paper show in Hall 3.1.
Talking Tables combines books with paper products and gifts to create a lifestyle display intended to make shopping more of an experience.
Paperworld has identified that customers increasingly expect individual and surprising presentations of goods, and inspiration. The ‘Mr. Books & Mrs. Paper’ special show in Hall 3.1, C80, showcases a wide variety of inventive ideas and possibilities for combining books with non-book items, which can then be easily adapted by individual retailers in their own shops for their own selection of goods. The ‘table-top stage’ will be on show for the first time at Paperworld 2019 and should subsequently be available for retailers to buy.
There will be 20 tables with exciting and entertaining little stories, staged in scenarios involving both books and products from Paperworld. Michael Reichhold, director of Paperworld, commented: “Original juxtapositions of books and appropriate additional products in a book shop can draw people’s attention and encourage sales.
“Above all else, it is the unusual that does the trick: and for that you need some very special products. When they are then combined with innovative new display ideas, shopping becomes a unique experience,” he concludes.
Messe Frankfurt commissioned the curator of the Mr Books & Mrs Paper exhibition, Angelika Niestrath, to work with Fluhr Displays to create a universally applicable display solution that enables ordinary tables to be quickly and easily transformed into adaptable ‘theatre sets’ for staging product displays.
The ‘table-top stage’ spans the table with an elegant arch and provides an interesting framework for the display. It also offers the possibility of hanging products or decorations from above. “That way, ever-new images of the products can be created, and stories told,” explains Angelika Niestrath.
The Mr. Books & Mrs. Paper exhibition shows retailers new products in original scenarios, and offers practical display tips for the coming year. Stationery, writing materials and gifts are combined in a variety of ways and demonstrate how well writing, giving and reading complement one another.
Niestrath continues: “Traditional display concepts create narrow constraints on presenting goods in staged scenarios – stacking tables are no good for telling interesting stories and stop people making the rapid changes that we need today,” she concludes.
Exhibition curator Angelika Niestrath will be giving guided tours of ‘Mr. Books and Mrs. Paper’ in Hall 3.1 C80 on the first three days of the show at 11:30 a.m. and 2:00 p.m. On the final day, the tour will take place at 11:30 only. In addition, visitors will receive a useful guide to all the exhibitors whose products are on display in the special show.