Organisers have announced that the Paperworld, Christmasworld and Ambiente trade fairs will be held as a joint event under the name International Consumer Goods Show – Special Edition in Frankfurt from 17-20 April 2021 as a one-off. The live event will be supplemented by targeted digital offerings from the Consumer Goods Digital Days.
B2B events that have taken place in Germany in recent weeks have proved that trade fairs can successfully implement the comprehensive safety measures required during the pandemic. However, 85% of exhibitors at Ambiente, Christmasworld and Paperworld in Frankfurt are from abroad. "From large sections of the international consumer goods industry, there is a desire to hold Ambiente, Christmasworld, Creativeworld and Paperworld 2021. Many companies hope that their presence at the fair will give their business a boost after the re-start of the economy. We feel more committed than ever to this necessity" explains Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH.
Due to the continuing travel restrictions for international travellers a later date in April 2021 has been selected to offer exhibitors greater planning safety. Messe Frankfurt has also decided to implement a one-off reorganisation of their spring 2021 consumer goods events. For the first time this new live trade fair will be flanked by a digital offering, Consumer Goods Digital Days. Creativeworld will be purely digital and will not be held as a live event in 2021.
The International Consumer Goods Show – Special Edition and the Consumer Goods Digital Days will take place from 17-20 April 2021 in Frankfurt am Main.