As other high-street stores struggle to keep afloat, stationery and paper goods purveyor Papersmiths is bucking the trend by opening its fourth bricks-and-mortar, this time in Chelsea’s Pavilion Road.
The independent stationer’s strategy of creating striking backdrops for a forensically curated selection of stationery has caught the attention of the national press, including Wallpaper*, Stylist and The Evening Standard.
All Papersmiths store interiors are designed by sister company Studio B, and each has its own unique style. In Shoreditch, Studio B created a pink box to showcase the product offer, in Brighton they stripped it back. Here in Chelsea, the design team chose a rich burnt orange for the walls and shelving, and combined it with expanses of bare brick and glossy natural wood.
Products are sourced from designers and makers across the globe. The offer is a quirky mix of cult classics like Lamy pens alongside harder-to-find items from Midori and Leuchtturm. The new store includes a children’s area with activity and picture books by contemporary illustrators as well as art and writing supplies.
Co-founder Sidonie Warren says: “We’re thrilled to be opening on Pavilion Road and joining neighbours whose focus is on provenance, quality and community.
“Since our beginnings in 2013, Papersmiths has thrived in the communities of Bristol, Shoreditch and we most recently opened in Brighton’s North Laine. The atmosphere on Pavilion Road feels spot on for Papersmiths.”
In line with the trend for customisation of paper goods, Papersmiths is now offering notebook personalisation via its monogramming service at its new Chelsea premises.
Visit Papersmiths Chelsea at 170 Pavilion Road, Chelsea, London SW1X 0AW.