The Pantone Color Institute has announced that its Color of the Year 2020 is Classic Blue, Pantone 19-4052.
According to Pantone, Classic Blue, which is lighter than navy and more muted than cobalt, represents a dependable and stable foundation to move forward to a new era. It brings calmness, confidence and connection.
Pantone describes the shade as “a timeless and enduring hue, elegant in its simplicity.”
Leatrice Eiseman, executive director of the Pantone Color Institute, commented: “We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on.
“Imbued with a deep resonance, Classic Blue provides an anchoring foundation… encouraging us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”
For more than 20 years, Pantone’s Color of the Year has exerted influence over product development and purchasing decisions in multiple industries, including stationery, fashion, home furnishings, product packaging and graphic design.