CEO Lorenzo Viglione described the year as one of growth, development and evolution for Moleskine, fuelled by product innovation and strengthened distribution across all the brand’s geographies.
Viglione commented: “Given the scale of our ambition for the brand, we are making good progress on the execution of our strategy and our teams are energised by the opportunities that lie ahead.”
The brand continues to innovate in its core product ranges while extending its offer in the ‘beyond paper’ categories. This proved an important factor, with a key innovation driver being the bags category, with the launch of the Moleskine backpack range. The success of the Moleskine Classic Backpack meant the brand extended this single design into an entire collection.
Viglione commented that Moleskine entered 2019 with considerable momentum, with its teams focused on delivering on strategic pillars, including:
- innovation - the product pipeline is strong, both in paper and non-paper product categories.
- continued expansion of global footprint– focusing on key under-penetrated markets in APAC (particularly Japan and China).
- digital relevance – its digital ecosystem is just beginning to be fully exploited.
- people development – because when the brand’s people thrive, business thrives.
- operational excellence – focusing on every part of operations, seeking to increase efficiency, particularly in the supply chain and inventory management.
The brand has grown its number of employees from 468 in 2017 to 491 in 2018, and reduced its store footprint from 87 in 2017 to 80 in 2018.
For the full financial report, visit the brand owner’s website, D’Ieteren.