The new Japan Pavilion-Rising Design stand at Top Drawer, running 9-11 September 2018, is showcasing 10 Japanese brands previously unseen in the UK. These include small-scale gift products in the stationery, homeware, kitchenware and fashion sectors. The curated selection on the JETRO stand aims to demonstrate the country’s reputation for high-quality, well-designed products.
Top Drawer’s event director Alejandra Campos commented on the new addition to the show: “Lauded for its beauty, charm and simplicity, Japanese aesthetics are very desirable to consumers in the UK and the rest of the world.
“We are excited to welcome the delegation from Japan through JETRO, and to create a focused space to promote Japanese design and innovation. We think our visitors will relish the opportunity to discover some truly unique and beautiful products.”
Three stationery brands are included in the selection of 10 exhibiting companies: Shinoharashikou Ltd.; Yamakoshi Co Ltd. and Wincess Corporation. Each offers something unique and highlights the qualities for which Japanese stationery is famous.
Yamakoshi Co Ltd is showcasing its Paperable brand. According to the brand, Paper + able = paperable, meaning ‘what you can do everyday to express your thanks, make reminders, say “I love you” and put a smile on someone’s face.’ The range includes a delightful collection of memos, stickies and memo blocks in the form of leaves and flowers, fruits and vegetables and animal voices.
Shinoharashikou Ltd is displaying its INKAREN brand of six paper product companies, each of which specialises in its own technique, including bookbinding, folding, stitching, die cutting, hot stamping and letterpress printing. The company launched its fine stationery range in 2012, which is fully factory-made and includes its simple but beautiful cornerbound notebooks (pictured).
Wincess Corporation is exhibiting in the stationery and gift sector, despite its foundations in the field of industrial work gloves. It has used its expertise in the development of cutting-edge materials to launch “Zero”, its first own-brand range of pen cases, pouches and bags.