The Giftware Association is embarking on a podcast journey which will shine a spotlight on the experts in the industry, providing insight into all aspects of product from concept to retail and everything in between.
The Product-Cast, aka the Prod-Cast, is hosted by Alex Ryan - a marketing consultant and gift/product marketing expert. Alex spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101. Alex will be interviewing guests each week to find out more about them, their business and more importantly their products.
Of the new venture, Alex said “I am thrilled to be invited along on this adventure. I have a passion for both podcasting and our beloved gift industry, so this is an exciting and creative recipe for me. I can’t wait to meet the huge variety of talent and expertise that threads throughout every area of product design, supply and retail.”
The weekly Product-Cast will be a celebration of the thriving gift and home industry and the diversity and creativity within it. Each week a new key player from retail or supply will be introduced for the audience to learn more about their role within the business, their insights into the industry and to talk about their entry or previous wins for the Gift of the Year competition.
Sarah Ward, CEO of The Giftware Association said “We are so excited to be making this journey, and with an incredibly talented host in Alex Ryan. It’s another opportunity for our members and competition entrants to gain exposure for their products, as well as unearthing a behind-the-scenes look at the incredible creativeness of our industry.”
The first three podcast episodes will be available to listen to from 28 October with further podcasts being added weekly. You can find them on the Gift of the Year Product-Cast homepage here, or on all the usual podcast services such as Apple, Google, Amazon, Spotify and Stitcher.