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Gift Of The Year open for entries

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With Gift of the Year 2021 now open for entries, The Giftware Association (GA) has already seen entries coming in for the competition. The GA want to make this year the best competition year to date and really celebrate the industry through the tough and unexpected year that we have had.


Sarah Ward, CEO said “It’s great to see so many early entries and it’s quite exciting to see what will happen over the next three months. We are already seeing some great new products and we know our judges are waiting to see what is entered this year to potentially add to their stores.”


Four new categories have been added for 2021 including White Label for companies that make products for supermarkets, department stores, and other businesses and International to recognise a product or company that has entered an overseas market successfully. The Tech and Gadgets category is also new and My Gift of all Time is for gifts and ranges that have always performed well, and can even be a previous Gift of the Year winner if it is still on sale.


There are 22 categories in total and the GA are encouraging suppliers to enter early to benefit from using the "nominated" logos to catch the attention of buyers and retailers.


To find out more and enter visit the website at


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