Funky Pigeon launched its Warrior range of cards and gifts ahead of Mental Health Awareness Week, 13-19 May. It is a cause very close to the heart of the company after graphic designer Amy Steele suffered from postnatal depression herself, and who has since spearheaded an awareness and support campaign hoping to make a difference. Thirty per cent of sales will be donated to the charity, Mind.
According to the NHS, at least one in ten women will suffer from postnatal depression within their first year of giving birth. In response to this surprising statistic, and continuing the success of its Believe in Happy mental health awareness campaign, Funkypigeon.com has launched the Warrior range, a selection of cards and gifts focused on supporting maternal mental health and postnatal depression.
The new Warrior range is an extension of Funkypigeon.com’s existing collection of Believe in Happy mental health wellbeing cards, which were introduced by the brand last year. The new product range has been developed by Amy Steele, graphic designer at Funkypigeon.com, who has had personal experience of living with postnatal depression.
Amy Steele commented: “This campaign is very important to me as I want to let all the new mamas out there know that they are not alone and there are lots of people who can offer support if needed.
“My experience of PND will stay with me forever. It was hands down the worst time of my life but by going through it, I learned that there are so many people out there, family and strangers, that care and want to help – and now I am a much stronger person who appreciates life much more.”
The Warrior range encompasses ten new card designs, each with a distinct message of strength and unity. Accompanying the new card designs is a Tough Mother Tote Bag gift complete with items to promote self-care and wellbeing. The Warrior range can also be personalised for the recipient.
The message behind the launch of the new Warrior range highlights the importance of communication. Echoing Funky Pigeon’s Believe in Happy campaign in 2018, this new range is launching to encourage conversations about maternal mental health.