The team behind National Stationery Week has announced the 2020 campaign’s first official sponsor as Marple Stationery Supplies.
The independent Cheshire retailer is returning from its involvement in last year’s campaign to champion once again ‘Stationery Shop Saturday,’ the themed day which encourages retailers of all sizes to open their doors to consumers and promote their stationery.
Alongside its role in the ‘Seven Days of Stationery,’ Marple Stationery Supplies will be the first brand to play a key part in the tenth National Stationery Week. They will help to push the ‘Writing Matters’ message to stationery addicts worldwide.
Sarah Laker, owner of Marple Stationery Supplies and self-professed stationery fanatic, said: “I’ve been a supporter of National Stationery Week and its #WritingMatters message since the beginning. I believe it’s the perfect time to shout about our love - and knowledge - of stationery, and the importance of putting pen or pencil to paper.
“I’m proud to be the figurehead for #StationeryShopSaturday once again and hope to bring together more independent retail stores to celebrate their individuality and love of stationery.
“Last year I took on the challenge of leading #StationeryShopSaturday and it grew bigger than I ever expected, becoming a national hit with retailers of all sizes.
“It was great to see independent stationers around the country shouting about everything they have to offer - their uniqueness, knowledge, personal service and diversity of products. I can’t wait to do the same again – but bigger!”
Marple Stationery Supplies has just celebrated 14 years as a stationery retailer and is keen to involve as many independent retailers as possible in #StationeryShopSaturday.
During, and in the run up to, last year’s National Stationery Week, Sarah saw an increase in footfall to her shop and a direct impact on sales, thanks largely to her involvement in the annual event.
The 2020 National Stationery Week campaign will provide a new POS pack to all retailers who sign up, containing handy hints and tips on how to make the most of the campaign.
National Stationery Week 2020 will take place 20-26 April 2020. #StationeryShopSaturday falls on 25 April 2020.