ExaClair has announced its first-ever investment in TV advertising for two of its renowned stationery brands - Exacompta and Rhodia.
Each brand will have its own 30 second ad. The first will showcase popular filing, organisation, presentation and desktop products manufactured by Exacompta™ and the second will demonstrate the versatility of the Rhodia® range of notebooks and notepads, including the colourful ‘Rhodiarama’ collection, desktop range and notepads which have been produced since 1934.
The ads will be shown alongside popular programmes on British TV, with channels including ITV, Channel 4, Sky 1, 4 Music and More Four. They will also feature on their High Definition variants, and On Demand. The adverts will also be shown on digital platforms including social media and before popular videos on YouTube.
This is a particularly poignant moment for the Exacompta brand, which is celebrating 90 years of quality and innovation this year.
It is anticipated that both these campaigns will increase demand for already popular stationery products during the Back to School period. ExaClair is providing its B2B customers with fantastic offers and additional marketing support to help them make the most of the prime time exposure.