Danilo appointed as RHS partner
The Royal Horticultural Society (RHS) has announced the appointment of Danilo, publisher of licensed calendars, greetings cards, gift wrap and diaries, as its new calendar and diary partner.
The coming year will see Danilo produce a wide range of 2021 RHS calendars and diaries, featuring beautiful photographic images of RHS gardens, the RHS Chelsea Flower Show and plant portraits, alongside illustrative images selected from the RHS Lindley Collections of botanical art.
The range will feature a number of product formats:
- RHS Chelsea Flower Show Slim Calendar
- RHS Gardens Square Calendar
- RHS The Collection A5 Diary
- RHS Gardens Slim Diary
- RHS Fruit and Flowers Slim Calendar
- RHS Illustrated Slim Diary
- RHS Easel Calendar
- RHS Family Organiser
The range will also include two deluxe products:
- RHS A3 Calendar with botanical illustrations from the RHS Lindley Collections – in a special tear-off format so the artworks can be framed
- RHS Collectors Gift Box Set featuring the RHS Gardens Square Calendar, the A5 Diary and a pen in a deluxe box
The calendars and diaries will be available at a wide range of book, card and gift shops, as well as supermarkets, department stores and RHS shops from September 2020. They will also be widely available at online retail, including rhsshop.co.uk and danilo.com. A selection of these products will launch at the RHS Chelsea Flower Show in May 2020.
The market for the range is expected to be RHS members and gardening enthusiasts as well as gift givers of all ages.
Dan Grant, licensing director, Danilo, said: “Not only is the RHS the world’s best-known gardening charity, enjoying unmatched levels of awareness, but it has supplied an extraordinary selection of beautiful photographic imagery and artwork to inspire the designs of our calendars and diaries. We are delighted to be working with the RHS on this range.”
Cathy Snow, licensing manager, RHS, added: “Danilo is highly recognised and well regarded in its industry, with innovative and award-winning product designs. This range wonderfully reflects the varied and inspirational work of the RHS and will be popular not only with lovers of gardens and gardening but with anyone who loves calendars and diaries that are both useful and beautifully designed.”