A.T. Cross announces NSW sponsorship

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A.T. Cross Wanderlust collection
A.T. Cross Wanderlust collection

Leading writing instruments manufacturer A.T. Cross has announced its sponsorship of National Stationery Week 2020, which takes place 20 – 26 April.


The brand has been involved with National Stationery Week since 2012, and has backed the ‘writing matters’ campaign from its inception.


A.T. Cross has played an instrumental role driving innovation in the industry for over a century, and sponsoring National Stationery Week cements its place as a world-renowned writing instruments manufacturer.


The deal marks a headline year for A.T. Cross, with the launch of a variety of new product developments, including the launch of the ‘Wanderlust Collection’ that celebrates the beauty of planet Earth, and further exciting extensions to its Cross and Sheaffer ranges.


Nicola Shepherd, global trade marketing director at A.T. Cross, said that signing up for the campaign was a simple decision: “Sponsoring National Stationery Week provides A.T. Cross with an opportunity to re-engage with consumers in a meaningful way. This is a fantastic way to get our products in front of consumers, as well as celebrating the best of our industry.


“The campaign continues to yield bigger and better results. We’re proud to be an integral part of that increase and we have exciting plans for 2020 that stationery addicts across the globe will want to get involved in.”


National Stationery Week is a celebration of the written word and all things stationery, encouraging people across the world to continue to celebrate the art of writing by hand.


The 2020 campaign marks the tenth anniversary of the annual event, with brands and consumers becoming more engaged than ever before, with the involvement of celebrities, events run by high-profile brands, and an ever-growing online community continuing to help make headlines the world over.


With half a million pounds’ worth of coverage in 2019 from national media outlets, influential bloggers and drive-time radio shows, A.T. Cross can look forward to further success.


Rachel Smallman, head organiser of National Stationery Week, championed the annual campaign: “National Stationery Week is conducive to an ever-expanding industry, with the market’s expected value to grow to $226.2bn by 2020.


“The A.T. Cross team have seen that National Stationery Week is the ideal opportunity to present product to consumers in an engaging and varied manner. We look forward to working with them in 2020.”





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