Amazon has announced that its 2019 Amazon Black Friday sale will run for a full eight days from 00:01 on Friday 22 November until 23:59 on Friday 29 November, the official day for Black Friday.
Amazon introduced Black Friday to the UK in 2010 as a single day of knock-down prices and special deals. The online retailer’s tenth Black Friday sale will be the longest-running version of the event so far.
Online retail news site Tamebay said it expects Amazon to continue the sales beyond Black Friday, throughout the weekend and into Cyber Monday, on 2 December. This would mean Amazon’s Black Friday sale will run to almost a fortnight.
Amazon promises tens of thousands of deals for customers, including new ‘Deals of the Day’ every day across the site, thousands of ‘Lightning Deals’ – a limited number of products available at a discount for a short period– with new deals going live as often as every five minutes.
“We know how important it is to help our customers save money where they can at this time of year, so we’re excited to be launching our tenth Black Friday Sale to UK customers in the lead-up to the festive season,” said Doug Gurr, VP, UK country manager at Amazon.co.uk.
In 2018, customers purchased over 2 million items on the retailer’s website.