UK stationery supplier Maped Helix will see its first ever TV advert air on 10 November 2019. The national TV advertising campaign will profile the Color’Peps range exclusively on ITVBe, a key commercial digital channel reaching over five million viewers each week.
Designed to evoke Maped Helix’s brand association with inspiring imagination, the 30-second advert depicts a young girl and boy colouring in animals and bringing them to life.
The promotional message is to highlight half-price Maped Color’Peps in store and online at Ryman, in time to help parents fill Christmas stockings.
Watch the advert here:
Maped Helix managing director Gray Richmond said: “We are so excited to be airing our first ever TV advertising campaign.
“The platform lends itself perfectly to showcasing this fabulous range of creative, innovative products to a key target audience which we are very proud to present ahead of Christmas.”
Maped Helix is a British company which has been synonymous with the stationery world for over 130 years. Combining tradition with innovation, it has a wide range of home, school and office stationery that is distributed in 125 countries.