Manuscript has announced it is to become the sole UK and Ireland distribution team for Chameleon Art Products.
The brand collaboration cements Manuscript’s place within the arts, stationery and craft sector, whilst offering Chameleon new routes to the UK market.
Partnering with Manuscript allows Chameleon to exploit new opportunities and capitalise on the British brand’s knowledge, expertise and skill set in the diverse UK retail industry.
Formed in 2013, the team behind Chameleon Art Products has been recognised globally in the art and craft industry over more than two decades for creating high-quality innovative products.
Its first product Chameleon Pens, which launched in 2014, is a patented design tool that features a unique tonal changing system in each marker, allowing the ink to change from a hint of tone to a pure colour. After five years, consumers on social media continue to share their love for Chameleon Pens.
Chameleon developed this system of colouring products further with the launch in 2017 of Chameleon Colour Tops, a system allowing the user to produce seamless tonal blends and vivid colour in a single pen and top. In the last twelve months, Chameleon has launched its new innovative Chameleon Fineliners.
Charlie Stockbridge, managing director at Manuscript Pen Company, commented: “We are absolutely thrilled and delighted to be working with the team at Chameleon Art Products.
“The Manuscript brand family strives to deliver an extensive range of excellent quality, innovation and creativity for retailers and consumers. We remain focused on our offering as one of the UK’s best brands to go to for sourcing cutting-edge stationery, art and crafts products.
“Having Chameleon Art products within our brand portfolio is a very exciting prospect and we look forward to expanding our channels of distribution with them.”
Michael Rolfe, chairman of Chameleon Art Products, added: “We are excited to finally announce this partnership, a lot of work and research has gone on behind the scenes to find the right partner to enable Chameleon to take the next step in its growth.
“With Manuscript we know we have found the perfect partner that shares the same values for quality, innovation and community.”