The Gift of the Year 2021 Winners and Highly Commended entries were announced at Spring Fair @ Home earlier this week, along with a special live event on Tuesday 9 February to announce the Judges Choice winner and the very first People’s Choice winner. The ceremony evolved with the times and each category had its own top secret Zoom celebration to find out who the winners were. Additionally, there was a live event hosted by Sarah Ward who gave her annual industry speech.
The coveted Judges Choice Award, awarded to the judges’ favourite category winner, went to Go La La with their Filthy Gorgeous soap range. The People’s Choice award generated over 6,000 votes from the general public, and went to Blue Eyed Suns with their Bioloco Loop water bottles. A full list of the winners, including those in the Stationery and Cards & Wrap categories, can be found on the Gift of the Year website, here.
The key trends that emerged from the competition this year were gifts that give back and sustainability. Helping others and the environment have been crucial throughout the past year and this was evident in the type of products that were entered and performed well in the Awards. From jigsaws that gave back to charity, vases that encourage us to plant more trees, and hobby kits that can be posted to loved ones, it is clear that there is a move towards sustainable and ethical products.
Chris Workman from the Awards organisers The Giftware Association remarked: “From what has been a very different competition this year we have certainly seen a resilient industry, and an industry that has grown, adapted and thrived even in testing times. It’s been great to see so many fantastic products entered and congratulations to all the Winners, Highly Commended, Shortlisted and everyone who entered. You are all winners in our eyes and we hope to see you all next year as we plan to grow the competition again to be even bigger and better.”