Is it a card, is it a book, is it a gift? The WOW! YOU’RE . . . BIRTHDAY BOOKS range by From You to Me blurs the boundaries managing to be all three at once. The Gift of the Year judges spotted the range’s innovative concept and wide appeal, awarding it the prize in the Cards & Wrap category.
The new range of birthday books come with a decorated envelope allowing them to be easily posted. Once opened they can be displayed alongside other birthday cards, then placed on a bookshelf as a keepsake.
‘Numbear’ and his pet bird are the main characters who, along with other unique animals and sea creatures, animate the books’ design and ensure they appeal to their recipients. Each book has 28 pages full of fun facts and quirky information, and involves the child by getting them reading and caught up in the story, in which they discover everything wonderful about their new age.
Helen Stephens, creative director, From You to Me, commented: “We are always looking to develop books that are both beautiful as well as valuable for retailers and consumers, so it was delightful to hear the feedback from the Gift Of The Year judges about what a special and unique keepsake the concept of books as cards make. Something to keep and not throw away.”
Managing director Neil Coxon added: “We are delighted to win Gift Of The Year again it is a real accolade for our team and our authors who work so hard to produce wonderful products.
“The last time we won Gift Of The Year it helped to boost sales significantly across the world and I am sure this win will be the same.”
The range is currently available for children aged between one and six.