Attendance at the show marks a big year for Derwent as it rolls out expanded product categories and looks at new ways to attract a wider demographic of artists.
Visitors to the London Stationery Show will see an extended and revamped Derwent Academy range, with a selection of new product categories that encapsulate the company’s expertise and heritage while extending its aspiring artists collection to a larger consumer base. In new-look packaging, the range will now include pastels, paints and markers for the first time.
Derwent Academy products will be complemented by bespoke retail units for a range of eye-catching in-store promotions to encourage consumers to trial a new product or attract them to take up art for the first time.
Derwent is on a continual cycle of product innovation and has recently added new products to its professional range, including the Derwent Lightfast range and the Inktense Paint Pan Set, which received a highly positive reaction at Creativeworld in Frankfurt in January.
Visitors to the London Stationery Show in April will be treated to an art masterclass by internationally recognised artist and writer Jake Spicer, who will demonstrate how Derwent products can appeal to a range of creatives.
Mike Stranders, vice president and general manager of Derwent Pencils said: “We’re excited to be a part of the London Stationery Show for the first time.
“Over the last twelve months, we’ve continued our tradition of innovation and our product categories have broadened, appealing to a greater number of creatives and artists of all abilities, whilst ensuring that every product contains the quality and innovation expected from Derwent.
“We look forward to meeting with new customers to discuss new retail opportunities and the Derwent brand proposition.”