Collins is partnering with the National Literacy Trust to support its Young City Poets programme. Young City Poets encourages the most disadvantaged children and young people across London to put pen to paper and to enjoy and improve their writing.
The partnership between Collins and the National Literacy Trust means that 480 primary and 870 secondary school children from 20 London boroughs will visit and tour iconic London venues, including the Museum of London, the Barbican and the Tower of London, and take part in a writing session with a poet.
Collins, which this year celebrates its 200-year anniversary, is donating a journal to each of the children. The gift aims to give them something special in which to write on the day, and to encourage self-expression when they return home.
Research from last year’s Young City Poets programme showed that 81% of students believed their poetry writing improved as a result of taking part in the programme, and 71% of participating teachers said it had a positive impact on the kids’ writing confidence.
Shahrazz Hayat, managing director of Collins Debden, said: “I am delighted to be supporting this innovative programme to encourage young people to write. We want young people to discover the benefits of writing and hope this healthy habit continues beyond the programme.
“Supporting the Young City Poets programme gives pupils the chance to have their own high-quality journal, which we hope will inspire them to keep writing, build confidence and develop their own style and way of expressing themselves.”
Fay Lant, programme manager at the National Literacy Trust, said: “We know that by improving young people’s enjoyment of and attitudes towards writing, we will see a positive impact on their writing skills.
“Our Young City Poets programme brings learning to life by giving children from some of London’s poorest communities the chance to leave the classroom and find inspiration for their poetry writing through visits to iconic London venues, and working with a poet.
“We would like to thank Collins for supporting the programme by giving each child a special journal for them to keep. We know this gift will encourage children to continue writing for enjoyment outside the classroom.”