The new survey shows that consumers would use the high street more if they could buy British-made items hard to source anywhere else.
The research by retail sourcing specialist The Great British Exchange found that almost all shoppers questioned would use bricks-and-mortar stores more often if it meant being able to find something “unique.”
Two thirds of those surveyed said they wanted to see more locally made and British manufactured products on the shelves.
Special-occasion shopping was one of the biggest challenges faced by consumers, according to the research, with more than half of those questioned demanding easier access to unique and British-made gift products.
Matthew Hopkins, who launched The Great British Exchange in 2014 as a single sourcing point for retailers who want to stock innovative and emerging British brands, said the study sent a clear message to retailers.
Hopkins said: “Shoppers are bored with the current offering on the high street and it has never been more important for retailers to find a point of difference that sets them apart from the store down the road.
“Even more critical is the need to give consumers something they can’t find online,” he added.
Shoppers also said flexible opening times, including late-night opening and in-store events, would encourage them to shop on the high street more often.
Matthew added: “People often say bricks-and-mortar retail is dead but I disagree. It just needs to be done well and that means injecting some excitement and originality into a pastime that has lost its soul.”