Smythson chooses hashtags and video to showcase new season product

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photo: Smythson
photo: Smythson

Smythson has followed actress and model Phoebe Tonkin around the capital’s landmarks with a camera to showcase its latest ranges.

 

The luxury brand is placing as much focus on its travel range as stationery in this whimsical film, in which Tonkin plays a tourist navigating London to find Buckingham Palace.

 

In the film stationery shares the stage with Smythson holdalls, backpacks and tote bags. Tonkin brandishes notebooks named after iconic London neighbourhoods Soho and Portobello as she finds herself on an increasingly wild journey across London to find the palace.

 

Consumers can watch the film on the brand’s website, then click through to buy the products featured, and join the conversation using the hashtag #FindThePalace.

 

www.smythson.com

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