23-29 April 2018 marks the seventh National Stationery Week, in which the stationery industry and consumers will reunite to share their love of handwriting, paper and pens.
National Stationery Week aims to celebrate stationery in all its forms and uses and to encourage everyone to write more by hand. This year each day of National Stationery Week has been allocated a fun theme, each managed by a leading stationery brand, with the London Stationery Show celebrating #stationerytheworldover on Wednesday 25th April. The 7 Days of Stationery are as follows:
Monday 23: #makeanote (managed by Nuco)
Tuesday 24: #penandpencil (managed by Staedtler)
Wednesday 25: #stationerytheworldover (managed by London Stationery Show)
Thursday 26: #workhappy (managed by Mustard)
Friday 27: #aplaceforeverything (managed by Santoro)
Saturday 28: #getgrafty (managed by Crafter’s Companion)
Sunday 29: #signaturesunday (managed by AT Cross)
Each partner company will set challenges and competitions for their own day, encouraging stationery fans to join in, share their own projects and ideas on social media, and enter competitions to win lots of stationery goodies.
The industry has surpassed itself with support and practical contributions. Special thanks go to the design team at Mustard, who devised and produced all the key campaign visuals this year; G F Smith, who created bespoke goodie boxes in campaign colours to send out to top consumer journalists and bloggers asking them to support the campaign, and to Wren Press who created a campaign poster for retailers to order in a variety of sizes.
Retailers have pledged support in their droves; among them Ryman, kikki.K, Monsoon, Fedrigoni, The Pen Company, Paper Tiger, Got2Jot, Noted in Style, Office Outlet, Martha Brook, Chroma Stationery, Herts FullStop, Ampersans, Mulberry Bush and Early Years Resources. Interested retailers should visit the website and complete the Retailer Sign Up form on the ‘Get Involved’ page.
Suppliers have also pledged their support and received the campaign artwork to run their own activities throughout the week – they include Stone Marketing, Gorilla Glue, Abrams & Chronicle, Boxclever Press, Maped Helix, Bostik, Pyramid International, Sparkfold, Sinclairs Products, Rhino Stationery, Otima, Little Lamb Design, Noteshel, Mohawk Paper, DKL, ExaClair, NPW.
All retailers and suppliers can request the campaign artwork and a copy of the campaign’s A-Z of ‘Why Writing Matters’ to help spark off ideas or challenges to run in their own stores. The National Stationery Week team is on hand to help source expert opinion, graphologists and recommend stationery suppliers to help with competition prizes galore.