The Caran d’Ache collaboration with Keith Haring won the award for the Best Brand Licensed Gifting Product Or Range at the Brand & Lifestyle Licensing Awards 2024 last week.
Hosted by comedian Cally Beaton, the B&LLAs event was attended by over 400 retailers, licensees and brand owners, which included those from the greeting card and stationery scene such as Caran d’Ache, Moleskine, The Works, Tache Crafts, Portico Designs, Carousel Calendars, I Like Birds, and Blueprint Collections who were all among the finalists.
And it was Caran d’Ache’s Keith Haring Collection, distributed by Jakar International in the UK, which won Best Brand Licensed Gifting Product Or Range.
Paul Sacki, managing director of Jakar International, accepted the award and said: “We were very honoured to accept the award for the Caran d’Ache Keith Haring collection. All the people involved in bringing this collection to life have done a wonderful job of marrying the iconic artwork of Keith Haring with the timeless design of Caran d’Ache across a wide range of writing, colouring and drawing instruments.”
Read the full list of awards.
Top: Above: Paul Sacki, md of Jakar which distributes the Caran d’Ache in the UK, collected the Best Brand Licensed Gifting Product Or Range trophy for its collab based on the artistry of Keith Haring from Mel Gumberstone-Garley, acting head of brand licensing at category sponsor The National Gallery.
